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LSI keywords are semantically linked to the main keyword you are trying to rank for. In this post, learn about these types of words and see if they can help you rank higher in Google. louis herrera May 13, 21 | 5 min read learn what LSI keywords are in SEO Search engine technology has improved significantly over time, and SEO has evolved along with it. One major change is the way search engines use keywords to identify the main topic of a page. This leads us to address the issue of LSI keywords in this post .Have you already heard about this topic? If you haven't heard it, don't worry! We will cover the most important aspects, below: What does LSI mean? What are LSI keywords? How are LSI keywords related to SEO? According to Google, LSI keywords do not exist The importance of using LSI keywords in your content How to use LSI keywords for SEO Conclusion: LSI keywords are real (or something like that) What does LSI mean? LSI means "Latent Semantic Indexing ", in Spanish it would be something like "Latent Semantic Indexing" and is used to analyze texts. The term originated before the Internet became what it is today. In the 1980s, the LSI was a computer program designed to learn a variety of synonyms and related words based on context. It was used to classify documents, filter spam, grade essays, and summarize texts. LSI programs were used to compare terms and determine if they were related or not, based on the number of times the term was used in the content. There are many words or expressions that can mean more than one thing. For example, the word "jaguar" can mean an animal, a car, or a sports team. If the rest of the text is about cars, "jaguar" in this context probably refers to a car. What are LSI keywords? LSI keywords are search terms that you can use that are related to the main keyword that you are trying to rank for. They add context and support your content to make it easier for readers and search engines to understand the topic of your content page. They could be synonyms, but many are simply connected to the target keyword in some way. If a post on your blog talks about digital marketing , for example, Dominican Republic Phone Numbers List the LSI keywords can be: leads ,SEO, social networks , _customer journey ,conversions ,and content marketing .How are LSI keywords related to SEO? In the early days of SEO, search engines were able to discover the topic of a page based entirely on the keywords found on the page. If the content had the word “jaguar” over and over, the search engines understood that the content was about jaguars. A common practice was to create posts repeating the keyword numerous times, which is often called Keyword Stuffing. This made the keywords on a page clearly visible to the rudimentary search engine technology available at the time. But how are things now? Repeating keywords in content is called "keyword stuffing," a black hat practice that Google discourages. Today, instead of looking for a keyword in a post, search engines try to understand the general theme of a page. They can judge keywords through context. Following this logic, it is easy to assume that if you want your content to rank well, you have to worry about including many LSI keywords in it. Truth? According to Google, LSI keywords do not exist Here is the question. We are not sure about their existence and it is very likely that the world's largest search engine does not recognize LSI keywords. John Mueller, Senior Webmaster Trends Analyst at Google, confirmed this publicly: John Mueller tweeted: "There's no such thing as LSI keywords. Anyone who's telling you otherwise is mistaken, sorry. The truth is that LSI is an old technology, especially when we compare it to a world full of constant advances in artificial intelligence and natural language processing .The LSI was created to evaluate static content in the 1980s and it is difficult to see its application on the Internet with so many constant changes. So, should we completely ignore LSI keywords? The importance of using LSI keywords in your content Google may not believe in LSI keywords, but it is still trying to understand how words are connected in content. The search engine will "read" your content because it has to understand the topic of a page to answer people's questions, which means that the words you choose do matter. Whether you tell them LSI keywords or not, related keywords can improve your website's SEO, as they help Google understand the topic of the content. Adding these terms will help you refrain from overusing your main keyword and will give your content a better chance of being associated with a topic. The result is that more people will find your content. But keep something in mind: it makes no sense to include the LSI keywords in an unnatural way in your text. You should write for humans, not just search engines. In this way, your content must always try to be of high quality and complete enough to respond to the user's intention .How to use LSI keywords for SEO You can tell Google what your page is about by adding related keywords in the main areas. For example, Google will scan your page to see if you use the term "jaguar" in the title tag, headings, content, and alt text .But that's not what all search engines are looking for. Google will also look for related keywords, so you can add them to your title, subtitles or headings in the text, as well as to the alternative fields of the image. In addition to that, you can include them in the main body of the content as part of the description or story. Remember that Google not only evaluates your page, but also scans your entire website to improve contextual analysis.