Forum Posts

hremon716
Feb 22, 2022
In Music Forum
From design to delivery, we've picked out the top 10 mistakes every marketer should avoid when creating an email campaign. Bad links, display problems and mailings that end up in spam are the key things to watch out for before reaching your recipients' inboxes. We often dwell on the more sophisticated and specific aspects of a campaign and end Image Masking Service up neglecting the basics. However, these constitute the foundations of an email and determine the effectiveness of a message. Indeed, the most insignificant errors are often as imperceptible as the tip of an iceberg: they can have disastrous impacts and sink even the most (seemingly) strongest and most perfect ship. via GIPHY To avoid a Titanic-like end, here you are with the identikit of the perfect fake email. We have selected the top 10 mistakes not to make in your email marketing campaigns. Top 10 mistakes not to make when creating an email 1. An unprofessional sending platform Before even designing the type, content and structure of your message, the main pitfall you may encounter is not relying on a professional sending platform. A bad platform leaves you Image Masking Service vulnerable and potentially more exposed to critical issues associated with your ability to deliver. This increases the risk of damage to your sender reputation and hard-to-remember deliverability errors. A professional sending platform, in fact: meets safety standards; presents IP addresses on the most authoritative international whitelists, and ensures a high delivery rate for your emails. These benefits should not be underestimated when targeting the potential of email as one of the highest return on investment marketing channels ever. Discover all the advantages of using a sending platform: try MailUp for free! 2. Poor quality database Prioritizing quantity over quality in building a database is the second mistake to avoid so as not to Image Masking Service jeopardize your campaigns, even before sending. Buying mailing lists may seem like the easiest short-term solution. However, in the long run, this has negative effects on your sending performance and can seriously hurt your deliverability . Sending messages to indifferent contacts who will almost never open your communication or, even worse, may report you as spam, can lead to significant Image Masking Service consequences such as: low commitment; deliverability erosion , and irreparable damage to the reputation of the brand . 3. Failure to manage bounces One of the most serious mistakes of all is sending an email campaign to the wrong addresses, neglecting the management of so-called hard bounces. This will seriously affect your reputation as a sender.
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hremon716
Feb 22, 2022
In Music Forum
Definitely, Apple's announcement at the last Worldwide Developers Conference caused quite a stir in the world of email marketing. In fact, its new Mail Privacy Protection feature, among other things, should make the open tracking pixel unnecessary. To understand the real consequences of this choice, let's shed some light on the matter. Article last updated: November E-Commerce Photo Editing Service 4 Premise: The purpose of One Mail Privacy Protection is to prevent the behavior of Apple Mail users from being tracked. Therefore, at this time, it is impossible to distinguish Apple users who have enabled Mail Privacy Protection from those who have not. This means that the data reported below is not entirely certain and accurate. Update following the release of macOS Monterey We are constantly monitoring any impact on Mail privacy protection, especially after major updates like the release of macOS Monterey. This produced an "unreal" open peak of 16% among MailUp customers and 41% among Apple users (regardless of email client and operating system). These percentages are certainly up from those recorded after the first week of the release of iOS15. Our deliverability consultancy actively supports a MailUp client whose database has one of the highest shares of Apple users. Looking at its Open Trends, we saw an increase in both unique open rates across E-Commerce Photo Editing Service Apple domains (Chart 1) and unique open rates across all email providers (Chart 2). Opening trends on Apple domains Open trends on each email provider Engagement trends (Chart 3) also show a slight increase in clusters of active and highly active users versus inactive users, while the client did not make significant changes to the target audience. We have been monitoring the possible impact of Apple's Mail Privacy Protection by performing various analyzes to understand the extent of this change on data tracking activities. The daily and overall mailing volumes of MailUp customers served as our benchmark E-Commerce Photo Editing Service . Considering that Apple users make up around 25 - 30 % of MailUp 's daily customer base, here are the salient data we've identified: out of the total number of MailUp customers , the rate of "not real" opens, i.e. likely to be conditioned by Mail's privacy protection, is around 6% out of total Apple users (regardless of email client and operating system), the rate rises to around 25% To better understand the impact of the new Apple restrictions,
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hremon716
Feb 16, 2022
In Music Forum
Halloween-themed emails have poured into our inbox all month as brands seize the opportunity to offer treats and ghostly content to subscribers. But don't be scared off if you haven't gotten into the trick-or-treating spirit with your emails yet. Are you in the spooky Halloween spirit this week? Not only is Halloween a particularly fun and festive holiday, but businesses are increasingly marking it as the start of the busiest shopping season of the year. We've rounded up 9 can't-miss email tips with examples of brands doing the best - and it's not too late to use these freebies in your Halloween newsletters! 1. Give treats Martha Stewarts offers subscribers printable pumpkin stencils, easy-to-share content that goes beyond the usual "how-to" post. Offering a free, usable treat at the right time, on-brand, and in the holiday spirit engages readers and encourages email opens. Giving away content also helps brands position themselves positively, as well as discover and grow their audience. Get creative with what your subscribers would really appreciate, like a free downloadable ebook, coupon, or Image Masking Service printable infographic, and give it away! Halloween email 2. Dress up We all appreciate a brand that doesn't take itself too seriously and invests time in design touches that entertain. The holidays are a great opportunity for brands to “dress up” to show readers how much their attention is valued. Here's a sample Halloween email from Barnes & Noble: Halloween Email Campaigns Barnes & Noble uses Halloween as a great excuse to add a touch of fun with animated GIFs that "dress up" their email from top to bottom. Animated GIFs are fun and eye-catching and encourage readers to keep scrolling: little bats fly between content blocks throughout the email. Plus, it's easy to be drawn in from the get-go with the crawling spider in the email header design: Halloween 3. Cut the text Here's a challenge: see how much content you can deliver to your email subscribers without forcing them to read it . Etsy is king of this approach in their daily Finds emails . https://www.photoeditorph.com/image-masking/
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hremon716
Feb 16, 2022
In Music Forum
No matter what type of tablet you have, now you can use it to collect contacts offline . That's right, because today we present the new version of the Jade app, finally also available for tablets with Android systems . You have been asking us for this update for some time, in order to be able to connect any type of tablet to the MailUp platform . Do you remember how Jade works? Let us refresh your memory. What is Jade? Jade is the MailUp application that allows you to collect email and SMS contacts directly from your tablet, even when you are not connected to the Internet . Once connected to MailUp, Jade retrieves the contacts then synchronizes them with your lists of recipients on the platform: this is where you will find the new email addresses and telephone numbers to which to send your next campaigns . What is the fundamental characteristic of Jade? The one that allows you to create a multi-channel subscription form with a fully customizable layout . Here are some examples. jade subscription form 1 jade subscription form 2 jade subscription form 3 Jade is an indispensable tool when you need to gather customer and prospect contacts in specific offline contexts : At the store At an event At fairs At a conference E-Commerce Photo Editing Service. In short, it is the reverse of database building activities ( complementary to online ones ) and is characterized by the physical presence of the contact . How to start using Jade Only two conditions must be met to use Jade. You must have: a tablet (obviously) with an iOS or Android system, either is fine the MailUp platform , which you can request for a 30-day free trial . Next, download Jade and connect it to your MailUp platform in a few simple steps: Go to Google Play Store or App Store from your tablet Search MailUp Jade Install the app Jade open Enter your MailUp credentials (the same ones you use to access the platform) and click on Login Confirm that you authorize Jade to connect to your MailUp account. Jade is ready to use. In short, here are the basic operations you can perform with Jade: Create a subscription form in just a few clicks to collect email addresses, mobile numbers and other contact details Customize the look of the form, fine-tuning fonts, colors, logos, and images Add new fields and rearrange them Add your privacy policy and relative acceptance box Select the group of recipients in MailUp to which you want to add the new subscribers Sync new contacts as soon as you connect Jade to the internet Export forms and import them to other devices.
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hremon716
Feb 16, 2022
In Music Forum
Developing an engaged email list is one of the most important parts of a successful email marketing strategy. And it's easy to see why: According to McKinney, email is 40 times more effective at acquiring new customers than Facebook or Twitter For every dollar spent on email marketing, you can expect an average return of $41 (£32). 49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis . But for many businesses and organizations, building that email list is also one of the hardest parts. Simply asking people to join your list doesn't work. And on top of the hard work required to get new subscribers, on the other end, your email list naturally loses 25-30% of its email subscribers to unsubscribe every year. New subscribers expect to receive something of value in return for their email, and they expect you to continue sending them valuable things over time. An ebook, infographic, or checklist in combination with an email autoresponder sequence always works, but chances are you already have it in place. You will probably also have a list building tool. Instead, I'd like to offer you 5 unconventional tactics to grow your email list. Are you ready for new ideas to grow Image Masking Service your email list? Let's go! 1. Host a contest or giveaway Giveaways are one of the most effective ways to grow your list. People love getting free stuff. And you can use this tactic both in the online and offline world. To make a successful giveaway, you need three things: Give away great prizes Giving away the latest iphone or a car will get you a lot of emails, but they'll be of next to no value because people are signing up, just to win the grand prize. Instead , focus on something exciting specifically for your target audience. For example, CM, a Belgian health insurance company, offered a 9-month supply of baby diapers at an event called “Babydays,” which is aimed at expectant parents and parents of young children. A perfect prize, because it's something particularly valuable to their target audience. Find a partner A penny saved is a penny earned. It is worth considering cooperating with one or more partners for your giveaway. Not only will you save money on prizes, but your partners will be more than happy to share your giveaway across all of their channels to maximize exposure for their products. Promote the giveaway Simply having exciting prizes won't be enough. The final, and perhaps most important, step is to promote your giveaway to get as many people as possible to participate. Try to activate your community. One way to do this is to have social boosters to help your campaign grow organically . Encourage attendees to share with friends. If you've created a great giveaway, you'll know it,
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