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hmmhasany4510
Apr 07, 2022
In Music Forum
Now that Douyin is on the track, this is what businesses are happy to see. With more players, merchants will have new options. If Douyin can do it well, it can also have more chips in the game with Meituan. However, joining Douyin, a new player, has one more channel for merchants to manage, and it is also the operation of video content, so the operating cost can be imagined. Douyin must also be aware of this. In order to reduce the operating costs of merchants, the solution it gives is to launch the "Explore Store Experts" campaign. Encourage the cultivation of KOLs to promote and produce short video content for merchants, and merchants can also publish "shop exploration tasks". Douyin’s approach is very clever. It not only creates a new creative direction for content creators, but also undertakes the operation and promotion of Douyin that merchants desperately need. It can be said to kill two birds with one stone. So far, it has only mentioned the role of Douyin as a link between demand and supply. It also needs to close this link to form a sms marketing service closed loop in order to retain users. Imagine a user found a nice looking store on Douyin and wanted to try it out. The next most likely behavior is to open Meituan, compare the information differences between the two channels, and choose a more favorable channel for payment and consumption. After the supply-side operation has been effectively resolved,
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hmmhasany4510
Apr 04, 2022
In Music Forum
In the past, big internet celebrities meant traffic and explosions, but now big internet celebrities are showing instability, and the decentralization of the anchor team represented by Simba, Li Jiaqi, and Luo Yonghao has become a trend. The big Internet celebrities who seized the first wave of short video dividends a few years ago, why have they been in constant turmoil in the past two years, and how have they lost their advantages little by little? The Internet celebrity economy has reached 2022, and perhaps a new steering direction has emerged. 1. Tear up MCN, "heavy blood" style independence Behind every million or tens of millions of big internet celebrities, most of them are inseparable from an MCN whose interests are deeply bundled. When the big net red shines on the Internet stage and refreshes the record of fans, the MCN standing behind it not only makes suggestions for it, but also takes advantage of the fisherman. But the bustling world is for the benefit, and the hustle and bustle in the world is for the benefit. as it was at the beginning, let alone a business relationship involving financial interests. Beginning in 2020, well-established Internet celebrities have launched a war of independence to regain their freedom. In May of that year, Brother Xiaoxiang, the UP master with more than 4 million fans of Station B, released a video titled "The account of Xiangxiang Battle may have to say goodbye to everyone". In front of the camera, with tears in his eyes, he accused the MCN Shock Culture, which he signed with, that he had never given any support or help in terms sms marketing service of content, but forced him to accept three advertisements without accepting them. In the barrage, there are often comments such as "It turns out that Internet celebrity bloggers with millions of fans are not free." Screenshot of station B Brother Xiaoxiang is not the first blogger to have a dispute with MCN. Just in March 2020, UP host Lin Chen, who became popular for recording the daily life before and after Wuhan's lockdown, released a complaint video titled "Personal Experience, Expose How Dark Some Companies Are".
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