Discord is a real-time community/community that supports communication in the form of text, pictures, voice and video, etc. After nearly doubling growth in 2020 , Discord’s current MAU has exceeded 100 million , and it is still maintaining steady growth globally. *Data source: App Annie Discord differentiates and gathers users through the way users create their own servers. The maximum number of users on a single server is 800,000 . It also provides server templates, channel settings, and powerful custom bots for creators to manage. *Discord interface Due to historical reasons (starting from the game voice tool at the beginning), games and animations account for a large proportion of the distribution of servers in Discord. But other categories are gradually growing. *Data source: Crawling statistics of Disboard website data 02 Why study Discord?
Tencent has always expected to gain a foothold in the social/community space. But over the years, I haven't seen a fruitful product, and the former social overlord QQ is also on the decline. ByteDance’s Feichao has also recently come to an end. Discord job title email list is a new form recently seen that has been proven to be extremely large . In the community/community, users have demands to obtain information and communicate, and higher real-time performance and larger population base can bring better satisfaction to their needs. However, the improvement of real-time performance and the increase of the population base will also bring about a rapid increase in the difficulty of management. I understand Discord as an upgraded version of Baidu Tieba and QQ group .
Different from Tieba, his text and multimedia are more capable of real-time communication. Different from the QQ group, he has a higher single-community upper limit and stronger management capabilities. The original feed community/group chat and other forms are limited by management capabilities and can only be limited in real-time/scale. Therefore, Discord is a new product form that can better meet the needs of users. 03 What can be learned from the development path of Discord? The development path of Discord can be divided into three stages: game voice tools -> game community -> all categories of communities/communities. Phase