New Business' Visibility on Google Maps Posted: 2020-11-18 New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing businesses. And for physical storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic boom in the Dallas suburbs of Plano and Frisco, the opening of new local stores is rampant. New retail developments are being built and filled with stores within months. This growth also allows for interesting
Google Map searches, as comparisons can be made between stores with similar attributes. I'll take a look at the new restaurants located in the area of the map below. It's a less than a mile stretch of a busy north-south road. The east side of Preston Road is largely built up jewelry retouching service and has many well established businesses and restaurants that have been around for several years. The west side of Preston Road is brand new - all five restaurants opened between summer and autumn 2016, with another due to open this spring. As you can see, there is a stark difference in Google Map search results for
established restaurants (right) versus new restaurants (left - yes, you can't see them except for a red dot). Yet one of these new restaurants is consistently listed in Google Map results for the search term “restaurants,” while the other four are not. Below, I compare the online presence of these businesses to understand why one shows up in the results while the others don't, and give five tips on how you can put your physical business on the map. , even being the new kid on the block. The Importance of Google Maps for Local Search Eighty-four percent of consumers search for local businesses.