Product managers are people with strong thinking and problem-solving skills. Only when we have the problem and the starting point, we can find the best methodology to match the execution when actually executing and solving the problem. We often bulk sms service encounter such a scenario. The boss of the company and the senior management of various business departments found a sign and form, and then a few days of closed-door meetings, and finally came up with a strategic development direction and told the product manager what to do. product. this time, I believe that most product managers only know roughly in their hearts: "What are we going to do next, and what kind bulk sms service of things the company wants?" They get a rough answer, and then it depends on their own level. , industry knowledge to guess and the specific landing of this product.
But it doesn't matter, we are professional, we can find the best methodology to implement, everything will be done to the extreme, and all form plans will be without bulk sms service problems. But in the end, in the process of the methodology landing, all the logic was established in theory, but only found that it could not be landed, and the plan was always executed in a mess. This is a very common one in the productization process. In fact, there may be various reasons, but the core of the core still commits a common problem, that is, forgetting that the user is the soul of the product, bulk sms service and forgetting why it started . A product that no one uses has no value, and this sentence cannot stay in words. Since users are so important, it's okay to spend more time with them. But we still often ignore this part because the pace is too fast now.
What small steps, fast iteration, agile development...all just for a quick word. This quick word makes us often make these three mistakes: when planning in bulk sms service the early stage, a few users who use cotton swabs are regarded as all users; when the product is launched, the macro needs of users are regarded as the landing demand; when the product is large-scale , solve the problems of B-end customers with the idea of C-end customers, and try to solve all users' problems with a typical product. The essence of these problems is that users have not been thoroughly researched. In essence, bulk sms service the process of strategic productization is a very important part of the process of strategy implementation. In the process of clarifying strategic goals, organizing coordination, formulating implementation plans,