Now that Douyin is on the track, this is what businesses are happy to see. With more players, merchants will have new options. If Douyin can do it well, it can also have more chips in the game with Meituan. However, joining Douyin, a new player, has one more channel for merchants to manage, and it is also the operation of video content, so the operating cost can be imagined. Douyin must also be aware of this. In order to reduce the operating costs of merchants, the solution it gives is to launch the "Explore Store Experts" campaign. Encourage the cultivation of KOLs to promote and produce short video content for merchants, and merchants can also publish "shop exploration tasks".
Douyin’s approach is very clever. It not only creates a new creative direction for content creators, but also undertakes the operation and promotion of Douyin that merchants desperately need. It can be said to kill two birds with one stone. So far, it has only mentioned the role of Douyin as a link between demand and supply. It also needs to close this link to form a sms marketing service closed loop in order to retain users. Imagine a user found a nice looking store on Douyin and wanted to try it out. The next most likely behavior is to open Meituan, compare the information differences between the two channels, and choose a more favorable channel for payment and consumption. After the supply-side operation has been effectively resolved,