RedBubble's customers are likely to agree and open other emails in this campaign for more inspiring quotes. Why It Works The email lets the items speak for themselves, showcasing them as art rather than products. Email Marketing Campaign Example: RedBubble - "Featured Artist: Letter Shoppe" These are just some of our favorite emails. Don't just follow best practices when it comes to your marketing emails. Every email you send from your work email address also can be optimized to convert with a little planning. Want a quick refresher on how to master marketing email? Check out this helpful video.
Now that we've reviewed great examples, let's get into how to create an effective email marketing campaign of your own. How to Execute an Email Marketing Campaign Use an email planning template. Identify your goal for the campaign. Understand who fax number list you're emailing. Put yourself in the shoes of the buyer persona. Build a targeted list and define enrollment criteria. Determine the timeline you want the campaign to run. Plan your emails and follow-ups. Write click-worthy subject lines. Write copy that's suited for them. Create your brand assets. Put it all together with a comprehensive email builder. Include clear calls to action. Include personalization elements. Always provide a way for them to opt out. Test your emails and make sure they work on all devices. Monitor your metrics.
Use an email planning template. Email Planning Template in Excel Download This Planning Template It's imperative to make a plan before you start emailing your entire customer database. That's why HubSpot created this free email planning template to help you iron out who you're emailing, who you're suppressing from your contact list, and what the email's message is. Download the template now to get your email campaign planning organized. 2. Identify your goal for the campaign. Figure out the outcome that you want: Is it to clean up your list? Promote a new product? Follow-up from an abandoned cart event? Stay top of mind with your audience? Different email campaigns will have different outcomes, requiring different tactics to get there. Once you determine the purpose of your campaign, you can then create the targets you want to hit.