Amazon Vine: The Pros For sellers, the main draw of the Amazon Vine program is that it gives businesses a relatively quick way to add product reviews to a listing. A good strategy is to use the program before launching a new product, so that on launch day it has more than one review and achieve many more conversions in advertising campaigns or when positioning your product. And not only for new products, Amazon Vine works for those listings that need to increase sales and give a serious boost to the brand, positioning products much better and giving buyers much more reliability. Another great pro of Amazon
Vine is, as we have seen, reviews have an important weight in the Amazon algorithm and in the eyes of the undecided buyer about the product they are going to buy. And much more weight if these comments are by recognized Vine Voices and with many reviews behind them. Amazon Vine: the big con All that glitters with this program is not gold, especially sms services for sellers, and the main drawback is the price. A campaign based on giving away 5 products and paying €500 is not a feasible option for all companies, in addition to the fact that it is not ensuring sales, and depending on the cost of the product, the campaign can have a quick or incredibly slow return. Alternatives to Amazon
Vine And it is that as we have seen not everyone is going to be able to afford this powerful tool that Amazon has. At Arimetrics we recommend that the best alternative to Amazon Vine is to achieve a good marketing and monitoring strategy for your customers' purchases, adding a cardboard card to the order so that they can rate you on Amazon, interacting with them post-purchase through messaging on Amazon, posting reminders on social networks so that they make an assessment (positive if possible) of your products,... in short, trying to improve and expand the shopping experience of your customers. What can we do for you? Arimetrics is an agency