In the past, big internet celebrities meant traffic and explosions, but now big internet celebrities are showing instability, and the decentralization of the anchor team represented by Simba, Li Jiaqi, and Luo Yonghao has become a trend. The big Internet celebrities who seized the first wave of short video dividends a few years ago, why have they been in constant turmoil in the past two years, and how have they lost their advantages little by little? The Internet celebrity economy has reached 2022, and perhaps a new steering direction has emerged. 1. Tear up MCN, "heavy blood" style independence Behind every million or tens of millions of big internet celebrities, most of them are inseparable from an MCN whose interests are deeply bundled. When the big net red shines on the Internet stage and refreshes the record of fans, the MCN standing behind it not only makes suggestions for it, but also takes advantage of the fisherman. But the bustling world is for the benefit, and the hustle and bustle in the world is for the benefit.
as it was at the beginning, let alone a business relationship involving financial interests. Beginning in 2020, well-established Internet celebrities have launched a war of independence to regain their freedom. In May of that year, Brother Xiaoxiang, the UP master with more than 4 million fans of Station B, released a video titled "The account of Xiangxiang Battle may have to say goodbye to everyone". In front of the camera, with tears in his eyes, he accused the MCN Shock Culture, which he signed with, that he had never given any support or help in terms sms marketing service of content, but forced him to accept three advertisements without accepting them. In the barrage, there are often comments such as "It turns out that Internet celebrity bloggers with millions of fans are not free." Screenshot of station B Brother Xiaoxiang is not the first blogger to have a dispute with MCN. Just in March 2020, UP host Lin Chen, who became popular for recording the daily life before and after Wuhan's lockdown, released a complaint video titled "Personal Experience, Expose How Dark Some Companies Are".