Successful e-commerce outcomes are shaped by understanding what consumers want and how they want it. The essence of a frictionless shopping Real Estate Photo Editing experience is to make it easier for consumers to make decisions and check out. This is a way to increase sales to your e-commerce site. Friction-free shopping The concept of frictionless shopping is to make something easy. A frictionless online experience applies to all websites, but it's especially important for e-commerce sites. Easy navigation Navigation is a reference to a menu that helps users find and buy the products they Real Estate Photo Editing need. The best approach is to link to top-level categories from the menu to make as much content available as possible.
Especially for large e-commerce sites, this Real Estate Photo Editing can mean linking to top-level categories, which are several layers deep in the hierarchy. It's important to focus on guiding users to the most popular top-level categories and giving them the opportunity to click again to their destination. advertisement Continue reading below If the category isn't particularly Real Estate Photo Editing popular, you can only link to the parent category of the less popular category. For example, if your website hierarchy looks like this: Home> Category A> Subcategory B> Subcategory C Subcategory B is the parent category of subcategory C. If subcategory C isn't particularly popular, it's a good idea to link to subcategory B and let the user drill down. The goal is to make it easy for most people to find and Real Estate Photo Editing buy the products they need. The job of the menu is not to pour PageRank deep into your website.
The job of the menu is to give users access to the most popular sections of the website. Ultimately, every category or page of your website is Real Estate Photo Editing determined by the number of links that point to their internal pages. It's often the key to ranking those pages. Therefore, the focus of what is visible to the user (such as menus) should be to make it easy for the user to see (that is, without friction). advertisement Continue reading below List products in order of Real Estate Photo Editing popularity Al