Looking at the entire Chinese Internet, there are only a handful of applications that can have such a growth rate. WeChat, Douyin, and Pinduoduo are all C-end products without exception. Before this, almost no one thought that a B-end product could be so "crazy". Now, Ali Dingding has supplemented this imagination. For a long time, the look and feel of Dingding to special database users is that there are too many functions and too complete, but in a special period such as the epidemic, Dingding that originally looked a bit "heavy".
The width of its functions has become the basis of "out of the circle" . At the end of January 2020, under the official guidance of "suspending classes without stopping school", Dingding responded quickly to needs and opened various functions for special database schools for free, such as video lessons, online roll call, and online homework inspection. The direct effect it brings is very obvious: primary and secondary school students set off together to go to major app stores to give Dingding a star.
A product with a low score because of its reliable function may be the only one. Subsequently, Dingding officially pleaded for mercy on station B, and the video "Dingding Ben Ding, Online Begging for Mercy" released instantly exploded the entire network. At this point, Dingding officially "out of the circle". Dingding's "out of the circle" is simply attributed to the epidemic, saying that it was born at the right time; others attributed it to Ali Resources, saying that special database it was backed by a big tree. But I don't think it touches the point. I have always held a view that the product is the 1, and the operations, marketing and public relations are the latter.