In the early days of the Internet business boom, netizens did not have the habit of online shopping, so business platforms and payment methods such as Taobao and Alipay, which had never appeared before, occupied the ecological niche and cultivated user habits. Later, people needed refined categories, shopping quality assurance and logistics convenience, and JD.com emerged. In the era of mobile Internet, everyone can surf the Internet on their mobile phones, so pdd has sprung up by virtue of the viral community spread of a knife;
The number of users of short videos has exceeded 800 million. When the per capita usage time exceeds 70 minutes, everything from traffic to monetization is not abrupt. The common point of short video e-commerce is to intercept users' semi-determined or uncertain consumption needs through high-quality content and the advantages of high-frequency and low-frequency. Improve the user experience of "shopping" and "buying". Both parties are job title email list different from traditional demand-oriented e-commerce such as Taobao and Jingdong. The logic of traditional e-commerce is to generate demand first, and then meet the demand. For example, I want to buy a pair of shoes, so I go to Taobao to search for shoes. All shopping behaviors are based on the dimension of demand. And short video e-commerce is bought based on uncertain or semi-determined needs, that is,
I just saw it, and I bought it when I felt it was suitable. Compared with the funnel model of traditional e-commerce through the search entry, the second-class e-commerce is more decentralized. However, a careful analysis of short video e-commerce companies can also see that there are clearly different model divisions based on platform characteristics. In terms of the method of matching people and goods, the two giants are quite different. Douyin emphasizes interest more, and Kuaishou emphasizes trust. The logic of Douyin e-commerce is based on the precise matching degree of the algorithm. For example, Douyin recommended a particularly delicious hot pot base. You bought it without mistake, but you were attracted by the food in the video, so you couldn't help placing an order.