At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and Special leads even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get Special leads promoted, it will spread like wildfire. Click To Tweet In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread.
Ask Not What Your Customers Can Do for You In a breakout Special leads session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. She used it to direct customer advocates to engage prospects on social media and as the number of referrals and pipeline attribution skyrocketed, so did her title, from customer Special leads service manager to a global director. Clark humbly credited the Special leads software with a big part of that success. Kelsie Swensen, a marketing manager at
Egencia, attested to how one particular software made her Special leads look like a rock star internally. It put her in more direct communication with her customers and the human-centered insights helped her and her team beat their goals and flourish. Amy Rosenberg, a marketing manager at the HR software Namely, recounted how a software system boosted her visibility within her Special leads organization. She had so much control over customer marketing that she gave her boss 20 named references as a tongue-in-cheek holiday present. All of these individuals carved time out of their busy days to speak. Speaking on stage can be flattering,