Advertising Continue reading below How to use SumoMe Share: SumoMe gives you a lot of control over the appearance of share buttons, both in which buttons are displayed and where they will sit on the page. One of the cool features is also that they look great on mobile devices, so you still have a great way to encourage sharing no matter where your audience is reading. Also free: Digg Digg (what we use on the Buffer blog) To burst 14. Analytics: segment 0511-marketing-stack-15 Great Paid Options If You Can Do It: Usability Tools I've heard Segment described as the one and only interface you'll need for all your third-party apps. And I see it really recommended. From what I can gather, Segment makes it easy for anyone, engineer or not, to plug new software into your website; once the segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. by simply clicking on your segment's dashboard.
Segment manages all visitor data for you. Advertising Continue reading below How to use Segment: Rob Sobers has put together image masking service a very handy guide on how he set up Segment for his SaaS business. 15.Test: Peek 0511-marketing-stack-16 Great paid options if you can rock it: Optimizely, User Testing When it comes to understanding how people are using your website – A/B testing, user testing, that sort of thing – there are some really fantastic paid options out there that can give you a lot of insight. There's also Peek, a free User Testing tool that lets you see and hear a five-minute video of a real person using your website. Advertising Continue reading below How to use Peek : For the first insights, you can ask someone to view your website or blog from the homepage.
Later, you could have someone test a certain flow on your website by starting someone on a landing page. The tests last about 2-3 days, and you can run three Peek tests each month. Also free: Free optimized plan Even more free marketing tools! We've gone on the hunt for even higher free marketing tools in a variety of marketing categories. These tools — all quick results you can get started with easily — focus on everything from research and writing to benchmarking and analysis. Hope you find the perfect shortcut for your work! Free marketing research tools We'll start at the beginning: research topics, sites, and ideas. Advertising Continue reading below 16.Google Scholar I don't know why more and more people aren't talking about Google Scholar, but I love this tool for finding scholarly articles and exploring emerging studies.