From design to delivery, we've picked out the top 10 mistakes every marketer should avoid when creating an email campaign. Bad links, display problems and mailings that end up in spam are the key things to watch out for before reaching your recipients' inboxes. We often dwell on the more sophisticated and specific aspects of a campaign and end Image Masking Service up neglecting the basics. However, these constitute the foundations of an email and determine the effectiveness of a message. Indeed, the most insignificant errors are often as imperceptible as the tip of an iceberg: they can have disastrous impacts and sink even the most (seemingly) strongest and most perfect ship. via GIPHY To avoid a Titanic-like end, here you are with the identikit of the perfect fake email.
We have selected the top 10 mistakes not to make in your email marketing campaigns. Top 10 mistakes not to make when creating an email 1. An unprofessional sending platform Before even designing the type, content and structure of your message, the main pitfall you may encounter is not relying on a professional sending platform. A bad platform leaves you Image Masking Service vulnerable and potentially more exposed to critical issues associated with your ability to deliver. This increases the risk of damage to your sender reputation and hard-to-remember deliverability errors. A professional sending platform, in fact: meets safety standards; presents IP addresses on the most authoritative international whitelists, and ensures a high delivery rate for your emails.
These benefits should not be underestimated when targeting the potential of email as one of the highest return on investment marketing channels ever. Discover all the advantages of using a sending platform: try MailUp for free! 2. Poor quality database Prioritizing quantity over quality in building a database is the second mistake to avoid so as not to Image Masking Service jeopardize your campaigns, even before sending. Buying mailing lists may seem like the easiest short-term solution. However, in the long run, this has negative effects on your sending performance and can seriously hurt your deliverability . Sending messages to indifferent contacts who will almost never open your communication or, even worse, may report you as spam, can lead to significant Image Masking Service consequences such as: low commitment; deliverability erosion , and irreparable damage to the reputation of the brand . 3. Failure to manage bounces One of the most serious mistakes of all is sending an email campaign to the wrong addresses, neglecting the management of so-called hard bounces. This will seriously affect your reputation as a sender.