the ranking of websites that do not meet user expectations. Solution: track search trends to better understand how searcher intent changes and how expectations evolve over time with your target audience, and react. Check out these articles company employee list google search trends amid covid-19 and how to respond to better understand how search trends are changing during current events. A comprehensive guide to google's eat fundamentals to ensure you're creating content that meets google's quality vision. 4.
Change of websites google once said in its guidelines for search quality raters that unmaintained sites are the lowest of the lowest:some websites are not maintained or cared for at all by their webmaster. These "Abandoned" websites will not serve company employee list their purpose over time as content becomes outdated or website functionality stops working on newer browser versions. Unmaintained websites should be ranked lowest if they fail to achieve their goal due to lack of maintenance. But, in the case of maintenance, you're kind of damned if you do and damned if you don't.
This is because website maintenance is a known cause of falling rankings. Consider the following: refreshing content on an existing url can sometimes result in lower rankings. On the other hand, old and outdated content can do the same. Remember company employee list to keep the main keywords when refreshing a page. Less obvious technical issues can lead to a drop in ranking. Here are a handful of scenarios: a big jump in 4xx and 5xx errors as part of a site migration; when an intermediate site is indexed after the launch.